Browsing by Subject "Event marketing"
Now showing items 1-4 of 4
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Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd.
(Brac University, 2019-05)Event marketing has become one of the key variable in creating impression of consumer over a brand. From multi-nationals to local companies, everyone is diving into the world of experiential event marketing. AsiaticEXP is ... -
Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD.
(BRAC Univeristy, 2018-04-05)Below the line marketing is the most effective and efficient media to reach the target group. It helps the organization to reach its target group where mass media is not available or not an appropriate way of approach. ... -
Impact of event marketing in today’s age of integrated marketing communication
(Brac University, 2020-01)Event Marketing has gotten one of the key variable in making impression of Stakeholder over a brand. From multi-nationals to neighborhood organizations, everybody is plunging into the universe of experiential event ... -
A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
(Brac University, 2021-06)One of the most important factors in forming a consumer's opinion of a brand is event marketing. Everyone is getting into the area of experiential event marketing, from multinational corporations to little businesses. ...